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Showing posts from November, 2019
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boogypaper 28-30/06/2018 Great souvenir from Type Life Events: Lecture at the  @mudaclausanne  museum with Florian Hardwig  @fonts.in.use , the Type Life 3 magazine & the workshop 🔥 all organized by  @swisstypefaces  &  @ligature.ch . Thanks again for everything ❤️🔥 Link in bio to order the Type Life  This Instagram picture that made me think I should attempt to employ some abstract deconstruction of my typographic forms. There innovation to be had from the unpredictability of physical replication. Perhaps stitching any typographic outcomes with a machine embroider or by hand could be interesting. 

PPP session 5? - HAWRAF drive creative business guide

https://eyeondesign.aiga.org/starting-a-successful-design-studio-is-a-lot-like-making-a-really-shitty-quilt/ Ideas for client liaison from HAWRAF: Discovery questionnaire to learn valuable I formation about the client, their needs and previous output. Talk about yourself last.   Contract - to be signed by the client before the project commences, potentially with clauses that ensure extra payment every time a new venture is launched using your work. Get a lawyer to look over it before sending out. Keep a record of accounts and time spent on projects. Sort out some press techniques and guidelines. Get practise on talking about yourself in the third person for press releases and articles. Send out press releases to sites like it’s nice that. How to break up with a client. Be friendly and suggest you’re not best suited to the brief, perhaps suggest other studios who would be better suited and express interest in the future outcomes project whilst say...

Lou Alsop research

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Some visual research into Lou Alsop who I am trying to interview for the essay Having graduated from Westminster in 2013 Lou produces ready to wear fashion with innovative, oversized cuts and layering and strong graphic elements drawing inspiration from their South East London settings. The typography is done my Lou and she also works for prominent streetwear designer liam hodges Although she graduated in BA Fashion there is a clear passion for typography and graphic composition within her work. I think the most effective applications amongst her own label are the outsider jumper for SS15 and a logo design for artist Englesia. I'm not a big fan of the line drawn stuff towards the bottom but the application of loose threads to extend the type into the piece is very inspiring. *retrospective add to #fashioning the industry*

Psychology of logo shapes

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Heres an article I found on logo shapes and their psychological connotations. "Particular logo shapes send out particular messages: Circles, ovals and ellipses  tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Rings have an implication of marriage and partnership, suggesting stability and endurance. Curves on any sort tend to be viewed as feminine in nature. Straight edged logo shapes such as  squares and triangles  suggest stability in more practical terms and can also be used to imply balance. Straight lines and precise logo shapes also impart strength, professionalism and efficiency. However, and particularly if they are combined with colours like blue and grey, they may also appear cold and uninviting. Subverting them with off-kilter positioning or more dynamic colours can counter this problem and conjure up something more interesting. It has also been suggested that...

PPP week 4 - applying for placements

Send something physical if and when appropriate Call them Bullet point list of points that you need to get across  Internqueen.com Thefutur.com Your confidence speaks louder than your work Follow up  Push to meet face to face when possible  A list of jobs within graphic design and the broader industry: junior designer visual merchandiser in-house designer free-lancer typographer art director copywriter Artworker tutor/lecturer editorial designer ad agency designer studio founder design consultant project manager digital designer illustrator product design blogger set or production design social media content strategist "creative" packaging designer pre-press technician front end web designer motion designer exhibition designer creative designer account director printmaker brand strategies media buyers social media manager image-retoucher We then did a personality type test to see which jobs might be suited to o...

Dabble research 3 - existing competition and logistics

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For this final instalment of the initial research, I looked into the existing market to gauge exactly what I'm expected to produce and see how I can innovate in an already saturated market. The first thing to consider is what Dabbles USP is. They're claiming to provide a carbon-neutral service entirely through bicycle courier, which I believe would make them a first in Leeds. Also, I think the emphasis on local produce and not just take away etc separates them from the likes of deliveroo, just eat and uber eats. Therefore colour, iconography and general aesthetic should be in some way distinctive whilst recognisable as belonging to the sector. I had to clarify exactly what a dutch cargo bike was but managed to find a lot of images online of the type of vertical. Giving me an idea of the space for graphics on the body of the bike. When searching generally on cycle delivery systems it appears that global logistics giants such as DHL and FedEx, with their iconic and well-doc...

dabble research 2 - typography

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Today I've been looking into typefaces that have a sense of kinetic energy or are appropriate for a brand like dabble. Based on the key assumptions of movement and efficiency thereof. When thinking of an upright regular face that best displays changing pace and efficiency of movement within a semi-universal style that often displays even line weights as is popular within the industry Giselle by Faith Hardel was the first typeface that springs to mind. The universal weight into horizontal line pinch points and cut out elements gives a definite theme of reliance around beautifully weighted forms and allows for balance despite the changing weight. Cut corners then also give an approachability to the face lending it to the neutrality of branding and making it a perfect for display and headings ".  The Giselle font is designed for designers, music, film and TV, logo, publishing (magazines, books), corporate identity, games, entertainment, theater, cinema and screen design. It con...

type365 feature

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I woke up this morning with a hangover and some promising Instagram notifications. After a lot of speculative tagging of literally all and every Instagram based type feed, I have received a feature for a personal project SOLACE from one of my favourites @typefaces365 . This is very rewarding and I hope it leads to some exciting collaborations or opportunities in the future. I need to keep on working on the decorative typeface and specimen to make it usable and work out an innovative way of displaying the specimen perhaps via a tangible sample booklet or other display. This is a reminder to keep on posting and working the algorithms to create more content that can boost my following and reach as many potential clients and collaborators as possible. The typeface was digitalised from my sketchbook doodles and features a gaudy aesthetic based on art nouveau era art and architecture, specifically stained glass windows. Featuring an image of  Palau de la Música Catalana in  Barc...

dabble research

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Today I've made a start on my research for the dabble logotype brief that I want to submit on the 18th. The brief reads: "Dabble is a sustainable start-up company aiming to offer zero emissions bicycle delivery service in Leeds.  From their app, customers will be able to shop at all the independent shops on their local high street. They’ll be able to buy items for multiple shops (meat from butchers, veg from greengrocers and wine from wine shop), pay for them with one payment and have them delivered to the local area with zero emissions via an electric Dutch cargo bike. THE BRIEF Dabble are commissioning an artist to design their logo. Details: The logo will appear on their app as well as on marketing material, uniforms and most importantly, the side of the cargo bikes. Criteria: The main logo should include the company name (plus an option without the company name, for use on social media) It should be easily readable and recognisable – the bikes will be moving fast! B...