Costa del Sol Chadwick level 6 graphic design

Heres an article I found on logo shapes and their psychological connotations. "Particular logo shapes send out particular messages: Circles, ovals and ellipses  tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Rings have an implication of marriage and partnership, suggesting stability and endurance. Curves on any sort tend to be viewed as feminine in nature. Straight edged logo shapes such as  squares and triangles  suggest stability in more practical terms and can also be used to imply balance. Straight lines and precise logo shapes also impart strength, professionalism and efficiency. However, and particularly if they are combined with colours like blue and grey, they may also appear cold and uninviting. Subverting them with off-kilter positioning or more dynamic colours can counter this problem and conjure up something more interesting. It has also been suggested that...

For this final instalment of the initial research, I looked into the existing market to gauge exactly what I'm expected to produce and see how I can innovate in an already saturated market. The first thing to consider is what Dabbles USP is. They're claiming to provide a carbon-neutral service entirely through bicycle courier, which I believe would make them a first in Leeds. Also, I think the emphasis on local produce and not just take away etc separates them from the likes of deliveroo, just eat and uber eats. Therefore colour, iconography and general aesthetic should be in some way distinctive whilst recognisable as belonging to the sector. I had to clarify exactly what a dutch cargo bike was but managed to find a lot of images online of the type of vertical. Giving me an idea of the space for graphics on the body of the bike. When searching generally on cycle delivery systems it appears that global logistics giants such as DHL and FedEx, with their iconic and well-doc...

Today I've been looking into typefaces that have a sense of kinetic energy or are appropriate for a brand like dabble. Based on the key assumptions of movement and efficiency thereof. When thinking of an upright regular face that best displays changing pace and efficiency of movement within a semi-universal style that often displays even line weights as is popular within the industry Giselle by Faith Hardel was the first typeface that springs to mind. The universal weight into horizontal line pinch points and cut out elements gives a definite theme of reliance around beautifully weighted forms and allows for balance despite the changing weight. Cut corners then also give an approachability to the face lending it to the neutrality of branding and making it a perfect for display and headings ".  The Giselle font is designed for designers, music, film and TV, logo, publishing (magazines, books), corporate identity, games, entertainment, theater, cinema and screen design. It con...

Today I've made a start on my research for the dabble logotype brief that I want to submit on the 18th. The brief reads: "Dabble is a sustainable start-up company aiming to offer zero emissions bicycle delivery service in Leeds.  From their app, customers will be able to shop at all the independent shops on their local high street. They’ll be able to buy items for multiple shops (meat from butchers, veg from greengrocers and wine from wine shop), pay for them with one payment and have them delivered to the local area with zero emissions via an electric Dutch cargo bike. THE BRIEF Dabble are commissioning an artist to design their logo. Details: The logo will appear on their app as well as on marketing material, uniforms and most importantly, the side of the cargo bikes. Criteria: The main logo should include the company name (plus an option without the company name, for use on social media) It should be easily readable and recognisable – the bikes will be moving fast! B...