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Showing posts with the label Brief 11? - State of Denial

Crit for S.O.D and Gramm. responses

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Yesterday we had a crit on studio progress to assess where we are with relation to time plan and the ever-changing briefs. I started by talking about my plan to have 5 briefs near enough done by the end of the month and how it may no longer be so realistic but still possible. When discussing the ones that I have already nearly completed I was told by Nick that I should come up with my own specimen for brief 7 work with Joe, which is fair enough, so I need to have a think about the best way to present this asap. I presented my progress on the now two full typefaces for the State of denial brief as well as showing the quick logotype I had mocked up for Gramm. and Olly and I showed updates to our end of year show branding. However, I said that EoYS would probably not be one of my final 10 depending on the outcome of the judge's decisions next week. This type for S.O.D was received well with a fairly little comment other than it would be nice to see it applied. I need to wait for...

Coeval article for S.O.D

State of Denial received a very nice article feature in magazine Coeval the other day which is really nice to see and gives me another more detailed insight into the aesthetics and ethics behind the brand. https://www.coeval-magazine.com/coeval/denial

S.O.D developments crit

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Today we had a silent crit so I decided to show my most complete current work in progress. I think I put too much emphasis on the punk style of the brand in the short description at the bottom of the page as a lot of the comments were fairly centred around experimenting with typically punk tropes such as DIY style manipulation and deconstructed or mixed letterforms.  As these are not what has been requested by Joe I won't be indulging in these aesthetics too much but also I must ensure I maintain the punk spirit throughout development. There was some preference for the more cursive face ideas such as the second down on the right and the bottom right as these felt more human or DIY. I think the second down on the right should be developed even if not for this project as it contains some beautiful forms. There was also some pointers as to which example of two of the lefthand typefaces should be used with the upper of the two being deemed too confused, a factor I had myself though as ...

Brief 11? - STATE OF DENIAL brief brief pitch and some initial research

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Last month a guy called Joe contacted me via Instagram to request some custom typefaces or the use of existing stuff as promotion for 'State of Denial'. Described as  “a sustainable fashion and fine art collective, focussing on inward frustrations with mental health and sexuality to a more outward frustration with the British government and environmental destruction." To me, the collective has a definite punk ethic and aesthetic which has received plaudits and publicity from some pretty big UK musical artists and is set to feature in an upcoming Coeval magazine article which will hopefully give it some of more of the attention it deserves. After dabbling in typographic sketches for them over the last month I've decided to refine the work into brief 11 and will potentially use it to replace another brief later in the month.  Joe cited the MYRIAD poster on the left and the two @rembagram type experiments below as his main inspiration for my commission alongside my t...