D&AD Typographic Notes: The Empowerment of Music (Competition brief) Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. Typography can express rhythm, culture, local aesthetics, traditions, humour, quirks, places and people - in any language. Utilise these benefits to highlight a cause of the present using the music of an artist, genre or festival that you feel is empowering (from any time period). Create a typography-first campaign with both physical and digital elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action. " A typography-led, integrated graphic design campaign that uses Google Fonts, a library of 952 free licensed fonts. Though not a requirement, you may also consider the use of a variable font." - this section of the brief concerns me, does it mean that a Google Font HAS to be used? I must enquire on the e...
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