List of Briefs

D&AD Typographic Notes: The Empowerment of Music  (Competition brief) 

Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. Typography can express rhythm, culture, local aesthetics, traditions, humour, quirks, places and people - in any language. Utilise these benefits to highlight a cause of the present using the music of an artist, genre or festival that you feel is empowering (from any time period). 

Create a typography-first campaign with both physical and digital elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action.

"A typography-led, integrated graphic design campaign that uses Google Fonts, a library of 952 free licensed fonts. Though not a requirement, you may also consider the use of a variable font."

- this section of the brief concerns me, does it mean that a Google Font HAS to be used? I must enquire on the exact deliverables as I would only be interested if custom type design is involved.  

Deliverables: 

•  A 12” x 12” vinyl record cover as a lead expression of your typographic identity 

• One poster

• One digital element

• One other touchpoint

Deadline: 

24 March 2020, 5pm GMT

36 Days of type (Competition brief)
A simplistic brief in which I aim to create 36 forms for each day of the competition from the 2nd of April to the 8th of May. Due to the timing of the competition I would need to complete the 36 forms a couple of weeks before the deadline and then only submit them on the given days. The project gives me a chance to explore potentially 36 different influences on type design and gives a consistent social media posting for the final month of my course.

Type for the race of the future (internal collaboration) 
Collaborating with 3rd-year fashion communication student Joe Harris to create typography for a publication that offers a speculative showcase of a future superhuman race designed by Joe. So far the only information I have is 'super futuristic and post-apocalyptic' figures without binary gender that will need a couple of typographic accompaniments within the publication. Designing for his highly imaginative and speculative project will give a chance to envisage future typography and perhaps play around with generative or animated type as an extension.



Rebrand Karma Curry (live brief) 
Third-year provides a perfect opportunity to rebrand Karma Curry, a curry sauce brand for whom I designed an identity upon its conception in August 2017. The rebrand would mark the companies move onto the shelves of Waitrose and be designed to allow it to compete on a national scale instead of the select few stockists in south west London. Updating a design from before I started uni in 2017 to now as a natural progression and measurement of growth throughout the 3 years. The picture below shows the latest revision of the label, however, I feel a reimagination of the vector-based design and type would be beneficial.

Type foundry (Personal Brief/external collaboration) 
Create a type archive/foundry containing all working typefaces I have produced this year. This would work well as a digital platform from which users could download some of the typefaces for their own personal use however this may require some input or collaboration from a web designer, perhaps friend Tom Richardson who works within the industry. Alternatively, the archive could be primarily print-based, with essentially a type specimen for each face and a linkable download for use or a memory stick containing each font. The print-based alternative would be completed in collaboration with Charlie Hallam of Dayfold Print, with a wide selection of commercial print facilities available. There would still need to be some thought over the expense of each copy and who would receive one but sending them out to professionals within the industry could be a worthwhile venture.


The implications of AI on Typography and Generative type (research) 
Develop a range of research on the topic of technological advances in typography and discuss the implications of advancement and future possibilities. The increasing digitalisation of typography and movement into generative type is an area that every modern typographer needs to adapt to within the fast progressing industry. This brief will require the production of a research document that could manifest either into a physical print publication or perhaps more appropriately a coded webpage, however, my expertise do not lie within that medium. Surrounding the research document will be a series of experiments based on areas explored in research mainly using Javascript in Precessing and a typeface coded within FontLab VI. 
Key reading: Generative Design - Bendikt Groß, Harmut Bohnaker, Julia Laub, Claudius Lazzeroni

Kirkstall Abbey Publication/specimen (personal brief) 
Produce a decorative typeface inspired by the Cistercian style church in Kirkstall, alongside a publication giving an overview of the ruinous building's heritage and acting as a type specimen. Giving an opportunity to explore layout design and its synergy with type. 
Deliverables: 

• 10+ page publication to be hand-printed and bound
•  a full alphabet and punctuation, decorative typeface

Documentary publication in Iceland (external collaboration)
External collaboration with Austrian photographer Philipp Orsini-Rosenberg to involve a lookbook accompanied by custom set type. The editorial publication would document the relationship between creative culture and the Icelandic scenery however exact specifics are not yet decided upon. To be completed between November the 14th and 17th?

Dabble logo design open call commission (live brief)

Details:

The logo will appear on their app as well as on marketing material, uniforms and most importantly, the side of the cargo bikes.

Criteria:

• The main logo should include the company name (plus an option without the company name, for use on social media)
• It should be easily readable and recognisable – the bikes will be moving fast!
• Bright and visible – easy to see for the cyclist’s safety

Considerations:

• Eye-catching – colourful and vibrant
• Clean, minimal and modern
• Consider the nature of the company – zero emissions