Cop exemplary texts 2
Who's in Charge?
Who was involved in the study?
Postgraduate designers and foundation staff
what arguments does the article make?
Psychographics
Personality, values, opinions, attitudes, interests and lifestyle
Nike has a split demographic between leisure and sportswear however there is overlap between the two cultures, therefore, their branding can be fairly generic.
Qualitative/quantitative data analysis
Quantitative data describes responses in a numeric fashion for example a percentage of yeses on a questionnaire.
Qualitative data cannot be expressed numerically and therefore can be harder to analyse. For example Other (please specify).
Who was involved in the study?
Postgraduate designers and foundation staff
what arguments does the article make?
Psychographics
Personality, values, opinions, attitudes, interests and lifestyle
Nike has a split demographic between leisure and sportswear however there is overlap between the two cultures, therefore, their branding can be fairly generic.
Qualitative/quantitative data analysis
Quantitative data describes responses in a numeric fashion for example a percentage of yeses on a questionnaire.
Qualitative data cannot be expressed numerically and therefore can be harder to analyse. For example Other (please specify).
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