How to sell your typeface - Creative Bloq article. Brief 8 cancelled
An interesting article I found on Creative Bloq has made me realise that producing a type foundry right now wouldn't be the best use of my time and therefore I'm going to scrap brief 8. The original timetabled proposal was to use some of my final month to get a physical specimen out in collaboration with a craftsman, however, with covid-19 it doesn't look like that's going to be possible and I have taken advice that there could be a few headaches with setting up my own digital foundry, namely around licencing and without interaction with the buyer there could be some issues around licensing that I don't have the financial means to enforce. It's probably better to sit on the idea for now and look into selling fonts through a mediating third party.
"You've created your own typeface. Now what? Whether you harbor a secret desire to see designers and creative directors around the world using your fonts, or simply put some recent downtime to good use, if you've decided to make your own font and want to generate money from it, then now the real challenge begins: getting people to pay. So, what are your options?
Three broad strategies lie open to you. You can approach a font retailer such as MyFonts, a font foundry like YouWorkForThem, or a 'hybrid' company like HypeForType that sits somewhere in between the two.
A font foundry (also known as a vendor or publisher) is a company that makes and distributes fonts. These are usually delivered via multiple channels, such as its own web shop and those of its resellers.
A font retail platform (also known as a distributor or reseller), in contrast, works with both foundries and, often, individual type designers, but doesn't make any typefaces of its own......."
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