36 days - W

W is a trickly letter to find something interesting on and therefore the two terms I lined up were quite generalist. Out of web and weight, I eventually plumped for weight due to the enormous range of possibilities and the fact that web sounded really boring. The research was fairly limited due to weight being such a basic principal:

"The weight of a particular font is the thickness of the character outlines relative to their height. A typeface may come in many weights, from ultra-light to extra-bold or black. Four to six weights are not unusual, and a few typefaces have as many as a dozen"

This has a wonderfully vintage feel to it that almost reminds me ...Suave Font, mixed light + demi weight sample // Ricky Richards ...Top 20 fonts that will be popular with designers in 2020 ...What's the point? A guide to font usage and accessibility online


Instead of creating a letterform that was either bold or light I decided it would be nice to create something that displayed heavy contrast between constituting geometries and joining lines. Focusing on silhouette as the primary concern I started to sketch out some ideas.


Finding the bottom right sketch visually satisfying with its three equal bell triangles making a simplistic and satisfying form with opportunity for contrasting fine lines joining the forms. I decided quite early I would like the letter to appear in some way 3D as a means of conveying not only 2D weight and drawing inspiration from the Ea1 overlayed weights from research. With this in mind, I went a little out of my comfort zone and opened up photoshop to utilise the 3D tools. I used the bevel tool as well some lighting variation created by going into the colour settings and selecting different light to shine on a blue base shape. Special consideration was given to the square formatting of Instagram as I worked through different base shapes as I wanted the 3D effect to be maximised by careful consideration of the dimensions of the traditionally elongated form.




Finally adding a black background to give added contrast to the forms and the silhouette was vector defined on top of the photoshop image to avoid pixelation of the edges created by Instagrams fairly small tile set up. A contrasting flat white on gradient tile was also added to help the viewer grasp the raw form. The letterform could further be developed to feature a range of weights with this being its 'black' form and far lighter versions, I could even look into creating a variable typeface. 



"W is for Weight - weight is governed by a characters overall thickness relative to its height and the thickness of its composite strokes. This rendition of a W would be classified as ‘Black’ in weight due to the overall silhouette but features heavy contrast in weight of stroke."


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