Posts

Showing posts from December, 2019

Brief 7 - Initial ideas stage

Image
I have now reached the initial ideas stage and sent them off to Joe for comment. I presented 3 digitalised ideas this week, and of course, have a much broader selection of sketches leading up to them. I have tried to create 3 fairly disparate solutions for this stage of development to give a varied range based upon the visual research and brief set by Joe. His preferences for a Sanskrit influence that was apparent without being pastiche, rounded/fluid forms and a futuristic aesthetic were all taken into consideration. These initial sketches gave a feel for the general aesthetics of each style. Working with a 5mm broad nib and biro. The sketches were developed further and digitally traced on illustrator to create more polished outcomes. Joe gave me the chapter titles of Rage, Wisdom, Serenity and Practitioner. To begin with, as these ideas where primarily for the header text all presented outcomes were in capitals, however, there is an idea that these ...

Brief 7 Initial research

Image
Joe sent me an image from one of his mood boards alongside the brief. The need for a synergy between the Sanskrit script origins and Latin outcomes is apparent and the balance of traditional techniques and modern or almost futuristic final forms. He's prioritising the heading text anyway and I have been told that the more decorative headings don't necessarily have to be provided in both upper and lower case, a point that's apparent from this board. Heading text is circled in green and body in pink as an indicator of the sort of cohesion required. This is that image circled for header text. 'PARIS IS MELTING' a piece of 2018 album artwork by Jacob Wise for the Whities label. In-person Joe was also very adamant about the cursive and curved fluidity of the type forms, so it makes sense for him to single out this one as a key reference. Legibility is less of a concern of course with the heading text and highly decorative figures are encouraged.     ...

Brief 7 - Joe Harris Collaboration rewrite

BA (Hons.) Graphic Design LEVEL 6 STUDIO BRIEF OUGD603: I nternal Collaboration Module Brief 7 Semester Outcomes Assessed Semester Brief Type for the race of the future Collaboration with fashion communication student to create typography for a publication that offers a speculative showcase of a future superhuman race. Background/Considerations ·       Work closely alongside the vision of another student to find compromise and synergy between theoretical imagery and real outcomes. ·       Discuss gender and its relationship with letterforms to mirror the 'super futuristic and post-apocalyptic' figures without binary gender that feature within the publication. ·       Envisage...