Brief 7 - Initial ideas stage
I have now reached the initial ideas stage and sent them off to Joe for comment. I presented 3 digitalised ideas this week, and of course, have a much broader selection of sketches leading up to them. I have tried to create 3 fairly disparate solutions for this stage of development to give a varied range based upon the visual research and brief set by Joe. His preferences for a Sanskrit influence that was apparent without being pastiche, rounded/fluid forms and a futuristic aesthetic were all taken into consideration. These initial sketches gave a feel for the general aesthetics of each style. Working with a 5mm broad nib and biro. The sketches were developed further and digitally traced on illustrator to create more polished outcomes. Joe gave me the chapter titles of Rage, Wisdom, Serenity and Practitioner. To begin with, as these ideas where primarily for the header text all presented outcomes were in capitals, however, there is an idea that these ...