Type form & function - basic research
Type form & function - A handbook on the fundamentals of typography Although this book serves as a basic overview of the entire concept of typography and its applications, I thought the title alone gave enough reason to pick it up and give a little introduction to my essay research. Immediately from the preface, there are hints towards themes I would like to look into in my essay with the passage: "Our reading habits have changed, morphing us from a culture of readers to a culture of skimmers thanks to easily digestible chunks of information found through text messages or twitter feeds. A designers job will become more challenging as the quantity of messages, information, and noise increases. The designer who possesses a sharp typographic understanding will best meet that challenge, especially during a time period when the common user knows the difference between Times and Arial, Comic Sans and Hobo" . The passage gives reference to new challenges fa...